Company
Today the company is evolving with new exhibition spaces where white marble becomes covering, design and architecture.
Man’s genius and the tradition of extraction and trading marble, have made the company one of the most important leaders in the stone sector today.
The new Gallery where the slabs are exhibited is dominated by a classic art vault, while contemporary and pop art adorn its walls. GVM expresses itself through freedom of thought before right before the customers’ eyes.
The relationship between the Vanelli family and marble has ancient origins.
In 1818, the Duchess of Massa-Carrara, Maria Beatrice D’Este, gave the family the right to excavate marble on Monte Bettogli. The marble used in various important European cities was excavated from Vanelli’s marble quarries. In 1910 Carlo Fabbricotti and then, later on, his son Carlo Andrea, cousin of Gualtiero Vanelli’s
mother, owned a very large area of quarries, in addition to a big sales network that extended from Livorno to London and New York. In 1936, Aldo Vanelli purchased quarry n. 67 and created the foundation of the current family business that now consists on six companies.
The Vanelli group owns many quarries today, which they extract a variety of high quality marble from, including Statuarietto, Venatino Bettogli, Ordinario Venato Chiaro, Paonazzo and Bardiglio. However, it is the Statuario marble that has given the group the greatest prestige. It is famous all over the world for its purity, beauty, and used by famous artists throughout the centuries.
THE CULTURE OF MARBLE
The culture of marble identifies the company’s philosophy, characterized by emotions. Reasoning and ideas are transposed by sentiment, giving the raw material shape, modelled by a mechanical process.